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Cognitive Bias

Between Daniel Pink and Daniel Kahneman I’ve had Cognitive Bias on my mind. When you really explore it, I think you’ll find Cognitive Bias begins with and is very difficult to separate from feeling.

For instance, when we make a Fundamental Attribution Error, our emotions want to reject responsibility, or when we fault someone else’s character it’s based on our feeling about them.

Take a run through these 10, and see if you can find a feeling that may motivate the cognitive error. Of course, it will vary by circumstance.


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