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Cognitive Bias

BySteve Whiteford

Between Daniel Pink and Daniel Kahneman I’ve had Cognitive Bias on my mind. When you really explore it, I think you’ll find Cognitive Bias begins with and is very difficult to separate from feeling.

For instance, when we make a Fundamental Attribution Error, our emotions want to reject responsibility, or when we fault someone else’s character it’s based on our feeling about them.

Take a run through these 10, and see if you can find a feeling that may motivate the cognitive error. Of course, it will vary by circumstance.

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Steve founded Whiteford Resources in 1989 with the vision of assisting individuals and organizations to achieve their highest potential for effective, dynamic communication. Steve has fifteen years as a performer, director, and coach in the entertainment industry and has incorporated his avid study of human potential, neuroscience and transformational processes into over twenty years of practical application within business environments. He specializes in Leadership Development, Executive Presence, Emotional Intelligence EQ-i 2.0, and is Master Certified in MBTI. He has recently completed Results Coaching certification with NeuroLeadership Institute, Steve receives excellent reviews as a Speaker, Trainer, Facilitator and Coach.

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